The scholar Tricia Rose, whose groundbreaking book Black Noise was the first great intellectual work on hip-hop, has opined that at this point in its history, hip-hop culture has completely adopted the logic of late capitalism. But it's important to note that, even in hip-hop's first breakthrough product, the 1979 multiplatinum-selling single by the Sugar Hill Gang called "Rapper's Delight", there were lyrics like this:

Hear me talkin' bout checkbooks, credit cards, more money than a sucker could ever spend
But I wouldn't give a sucker or a bum from the Rucker not a dime 'til I made it again

In fact, part of the lore around these very lyrics is that they were stolen from one of the most popular rappers of the time — Grandmaster Caz — by his self-proclaimed manager, "Big Bank" Hank, to use in the song, another story in this culture of stories that only seems to boost the "capitalism-is-theft" school of thought.