zentronix: dubwise & hiphopcentric: Elvis, Beer, and Rolling Stone

Sunday, August 15, 2004
Elvis, Beer, and Rolling Stone

So there will be no black musicians featured in Miller Beer's canned commemorations to rock heroism.

Yes, Miller, I've known beer. And you are no St. Ides.

Who was Miller's corporate partner in this? None other than Rolling Stone magazine. Unapologetic hippie white rockist central!

Here's the best section of the article:

"The brewer and the magazine issued the cans this summer, depicting Elvis Presley, Blondie, Alice Cooper, Bon Jovi, Def Leppard and Willie Nelson, as well as two guitars.

Gary Armstrong, chief marketing officer for Rolling Stone publisher Wenner Media, said race wasn't a consideration when choosing the artists.

'We didn't even consciously think pro or con, the same way that the only woman on there is Blondie. We just went with the people that we thought were appropriate,' he said. 'We went through (the covers) and said these people we don't think are appropriate, or wouldn't appeal to Miller drinkers.'"

As of blogpost time, there is still no confirmation to the rumor that planned hip-hop commemoration cans will only feature the Beastie Boys.

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