Labels: asian american, cable, mtv, nusrat durrani, tv, viacom
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3 Comments:
How is this opposing consolidation? This is Viacom.
true. at the same time, mtv world was a ground-breaking experiment. we concentrate a lot on the fact that media consolidation leads to bad content. but it's also crucial to recognize the mavericks working to buck the system from within.
MTV's execution in both MTV World cable and the US internet site (both the flash one they dumped and the current one) sucked so bad. How can anyone think that they can execute? They are better off buying some of the cooler video entertainment sites (...oh I forgot, they lost YouTube already) that cater to other cultures. It's not easy to capture the mind share of Asians, Arabs, Indians, whatever... It's about reach in the internet... nothing else, number of unique visitors, number of clicks, loyalty, returns, etc... Look at the Alexa of of MTV.com itself. Try MTVU.com and it's even more pathetic traffic. Some hobby blogs do better than MTVU. Hobby video sites do better than MTV. MTV and Viacom have the not invented here attitude and keep wasting shareholder's money on something they do not know how to do. Either do it right or stick to Real World reruns
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