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11 Comments:
Good points all around. The blogosphere and internet in general may provide an initial arena for intergenerational dialogue. I'm 20 and I would go to work if there were elder/experienced leaders who spoke a similar language to me. With heads entering their 30s and 40s it could happen.
great post, spot on. Though a lot of it is specific to your scenario in the States, there is also some universal truth in there too.
j + j, thanks for the poz so far. i still think maybe hip-hop is actually that lingua franca we've all been saying it is.
have a sudden pimp-slap of self-recognition. Ouch.
=========
Don't you hate when that happens.
Not so shameles self promo>>>I have a de.li.cious post up on banning gangsta rap.
Another point that should be made is the rappers that are in that age bracket continually try to go after that younger generation instead of trying to make stuff for the folks that got them where they're at...
I was talking to Slick Rick not too long ago and he said his next album will be for the adults... the folks that are his age. Why don't more emcees do this?
q, you know that if you're playing in the pop cultural space now, the incentives are overwhelmingly loaded towards 30- and 40-somethings not acting their age. i think if the culture were to open up space for them, it would be much different.
i also think a lot of older rappers do make music for folks their age, but the perception is folks their age aren't buying. but i think that has to do with distribution and marketing issues, with the way the game is loaded.
how do you take a 38 year old to the market these days? answer: look at the way jay-z did it. he was marketed into every crossover niche you can imagine, from nascar to budweiser. even age niches: he did hp commercials for the late 30s and 40s set, he did dipset diss mp3s for the teenage set.
james brown made a lot of his most popular and best music when he was in his late 30s. "sex machine" came out when he was 37, "soul power" when he was 38. he didn't have to market differently to a million different niches. the structures of distribution and promotion were much different back then.
on the other hand, if there were to be a legends of hip-hop tour right now, would we go? guess rock the bells might help answer that.
so it's a complicated question, and certainly no one here expects media monopolies to suddenly become enlightened. on the other hand, i think this is also why the media justice movement is among the most age-diverse of progressive movements.
i'm pretty sure there's been a couple legends of hip-hop tours that have been attempted. not sure how well they went.
right before i left san diego in december, i remember one of the bigger venues, 4th & b, started to do a monthly "foundations" show, where "golden era" rappers performed. i'm not sure if they still do it, but when special ed came, they ended up making the show free cause they weren't able to sell enough tickets cause there wasn't much interest. it could have just been san diego though, since the scene out there is struggling.
The thing is, watching the success of rock bands like The Rolling Stones, Bruce Springsteen, and Aerosmith in their old age, how come hip-hop can't have the same thing?
I feel like the last albums from Jay-Z and Nas were both directed towards my age group (I'm 32)... and both of those albums were successful. I believe that 30 and 40 year olds would still buy hip-hop music if there was an artist that was making something they related to...
Folks in their 30s and 40s aren't going to the clubs anymore, they're not living in the streets anymore... so why would they buy music that speak on that? they're raising families and working... it's just everyone else is scared to try to rhyme or sell something different... something they can even share with their children. I know parents who have sworn off hip-hop because of the language and message because of their children, even though they were banging NWA and Ice Cube back in the day...
Hopefully with the success of Nas and Jigga's last joints, we can get more mature content (and I'm not talking about sex & violence)... just need a label to invest in it...
When I was writing my EMP piece (about the way the RZA used vintage Southern R&B in the Wu-Tang Clan's music), I was working under the impression that this sort of "kill your parents" thing wasn't as prevalent in the hip hop and R&B worlds as it was in rock, where the "rock'n'roll is supposed to scare your parents, man" impetus is a lot more prominent. Things like Nas' "Where Are They Now" tracks, the Isley Brothers' recent crossover success, singers like Ne-Yo going retro '70s (i.e. "Get Down Like That"), the '60s/'70s/'80s pop song as standard in American Idol and the ever-present self-awareness in using old-school R&B samples in hip hop might be masking some underlying generational conflicts, but I haven't seen a lot of shut-up-old-man tendencies in the music itself.
Nate, I think it happens less lyrically than in terms of sound. The battle aesthetic has moved from the stage to the studio. To the extent that the battle aesthetic hasn't been killed by the major labels--this is a whole other discussion--it has to do with the tendency of new sounds to take over every couple of years. Perhaps this is the one place where big money and the infrastructure of the industry still actually backs innovation--even if it's only coming from a smaller number of producers than in the past.
what i would do? i would grab a few beers, sit down and build. We do it all the time around these parts... just build.
but like you said, its really American Culture. I run into so called movie afcionados who don't know what "logan's run" is. I speak to young historians who never read the declaration of independence and choose not to. I can go on and on.
we are all guilty of it. I was one of those cats who rediscovered jazz and soul in the early 90s.
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